OUR SERVICES

Business Research

Market Research

1. Market Analysis
2. Product Analysis
3. Pricing Analysis
4. Channel Distribution Analysis
5. Advertising Research & Analysis
6. Competitor Analysis
7. Usage Behavior, Attitude & Image
8. Brand Awareness & Repurchase Intention
9. Segmentation &Targetting
10. Positioning (Marketing Mix) Strategy

 

User-Defined Research

Any Research in any field you defined!

Customer Satisfaction

1. Customer Key Buying Value (KBV) Survey
2. Customer Critical Incidents
3. Customer Satisfaction Index (CSI) Tracking
4. Profit Impact of Customer Dissatisfaction

Internal Research

1. Company Close To Customer Research
2. Employee Opinion Survey
3. Complaint Handling Analysis
4. Internal Performance Gap Analysis

Partial Research Services

1. Questionnaire Design
2. Field / Data Collecting
3. Data Processing & Analysing

Research Methodology

1. In-depth Interviews
2. Focus Group Discussion
3. Consumer Panel
4. House to House Interviews
5. Mystery Shopping / Observation
6. Mall Intercepts
7. Mail Survey
8. Central Location Tests
9. Telephone Interviews

In-House Training

Marketing Management

1. Marketing Research
2. Segmentation, Targetting & Positioning
3. Co-Branding & Strategic Alliances
4. Marketing Communication

Statistics & Data Analysis

1. Statistics For Non-Statisticians
2. Various Data Analysis (Categorical, Factor, Cluster, Conjoint, Discriminant, Correspondent, Experimental Design)
3. Statistical Process Control (SPC)
4. Business Forecasting 

Business Intelligence

Financial Intelligence

1. Audit for existing/potential partners
2. Financial forensic
3. Strategic financial information provider
4. Financial data analysis
5. Raising finance – finding financing agencies

Market Intelligence

1. Cross-competitors’ analysis & monitoring
2. Product landscaping
3. Distribution channels
4. Market share analysis & defense
5. New product introduction / entry strategies

Technology Intelligence

1. Competitors’ technology analysis
2. Patent database
3. Innovation setting
4. Benchmarking
5. Reengineering / process improvement

Strategic Intelligence

1. Business planning
2. Strategic partnerships
3. Strategic planning & decision-making

 

CONTACT US

Hotline : (021) 86908595/96

Whatsapp : 081802265000 (XL Axiata)

Email : binamanajemenglobal@gmail.com